There's no scramble. They changed the plans on release to theatrical far enough in advanced. They have a plan, it's just not started yet. I know they are starting to shoot some marketing materials soon with cast and crew. Just because you haven't seen anything, doesn't mean they don't have faith or they don't have a plan.
-Signed, former marketing employee of Bandai Namco Toys & Collectibles and I also know people who are marketing this movie.