I'm about 50 pages in and am enjoying more of the world building! Even though I don't actually play the books still get my imagination running with scenarios in the 2100's. Anyway here's some of the lore/shoutouts from the EU (many of which have already appeared in previous RPG releases).
Hideo Yutani - Origins
Geholgod, Dr Keitel, Throop Rescue - Destroying Angels
Ted Talk
AP patent - Wey-Yu Report
CANC/UNIC - Steel Egg
Hasanova - Into Charybdis
3WExit, New Albion - Colony War
Sevastopol, Gemini Exoplanet Solutions- Isolation
Mendel - Blackout
Wright-Aberra Fuel depot - Defiance
DSMO Marion, Kelland Mining - Out of the Shadows
Rim colony - Outbreak
Rodina Station - Gibson A3
LV-666 - Zero to Hero
Synthetic dogs - Specimen
Dog sized bugs - Exterminators
Plasma Trawler - Harvest