I believe it's actually both. The review is basically a description of the game that we've all heard prior to release, and all this guy did was just stretch that out into a "review." And I heard from some folks that their magazine was littered with A:CM ads all over the place, so if that's true...then I guess it's not a stretch to say that EGM got paid for this review, and didn't even bother to play it either.