This isn't a review or anything but I guess its a pdate on promo work. I recenlty just watched ufc 109. AVP was the sole sponsor material in the broadcast. Every fight it was mentioned, between fights it was mentioned. Footage of the game was also shown. Also, when the main event came aroun Bruce Buffer (announcer) announced it to the 16,000 + crowd. GREAT promo work done by SEGA. Spreading the word.