They seem to still be at least somewhat into the idea of it being a stealth Predator movie in the same way Prometheus was a stealth Alien movie to anyone who hadn't followed the online stuff. Considering the much smaller scale and budget of a Pred flick, I think it's a viable tactic to get word of mouth and innanet hype around/after the release date, and we shouldn't agitate shit or rock the boat, let them do their thing.