Quote from: echobbase79 on May 22, 2017, 12:39:54 AM
They spent $22.35 million on tv ads alone.
And if people still don't know about this movie, then Fox failed miserably in getting the word out there. Personally, I don't think they did. I think GoTG2 is what people want to see more of. Covenant is very grim, and that could hurt its take in as well.
I don't think they did either. It was just an example to explain that while we're talking about huge marketing costs,there're actually people-and I'm talking about "BO junkies"- who consider the marketing poor. I also agree about GOTG. It's true that it's the third week,but it's a family-friendly movie. It's the kind of films that many people choose to see in theaters with their children. The more adult-oriented stuff is watched at home because tickets are increasingly expensive.
Quote from: Robopadna on May 22, 2017, 01:07:01 AM
Quote from: bb-15 on May 22, 2017, 12:47:34 AM
Quote from: echobbase79 on May 22, 2017, 12:39:54 AM
They spent $22.35 million on tv ads alone.
And if people still don't know about this movie, then Fox failed miserably in getting the word out there. Personally, I don't think they did. I think GoTG2 is what people want to see more of. Covenant is very grim, and that could hurt its take in as well.
If $22.35 million is the TV ad number for "Covenant", then the total marketing budget for the movie will not be more than $50 million.
This reasonable cost would be more support that "Covenant" should make a profit in theaters.
I'm sorry but you are just wrong. The marketing and distribution was very much in line with known 100 million dollar efforts.
It is what it is. Honestly the ad cost is much higher than other large tentople 100-150 million dollar campaigns.
Covenant will most likely not make any profit at all in the theatres. Normally that isn't a huge deal but they really think they have a tent pole franchise here and they thought they had fixed their problems with Prometheus under performing.
If you've some sources,I'd like to see them. 22M for tv ads seems reasonable enough. Now,my point was that I don't really think they've spent that much on marketing,above all when they've kept budget costs much lower than Prometheus.
Also,Prometheus is seen as a profitable movie and a financial success for the franchise. I've never seen anyone claiming that Prometheus undeperformed,because the Alien franchise has always been a niche franchise. Its 50M opening was considered a
very good result and this gives a precise idea about what were the real expectations. The point is that,higher budget aside,they surely spent a lot of money on marketing. Also,the movie performed well but if I recall correctly was also quite frontloaded with considerable drops. So,the final gross was still on the "positive/it's a success" side,but there were already signes that didn't inspire much confidence (besides the mixed reactions).
For this reason I can see Fox trying to keep all the marketing costs much lower than Prometheus.
I'm calculating the break even point with the usual 2,5X budget rule,which is not perfect science,of course. And we should also keep in mind that a studio like Fox has many backdoor deals as well.