I can't say if I'd get this if it didn't come with the "Wal Mart Edition!"
I love it, and will probably play it for some time, and I feel that it's shockingly worth the money compared to other DLC's (sans Skyrim, for obvious reasons) but if I had to actually pay for it and download it, ehhh...
If they were as smart as EA (or Maxis?) they'd give it away for free to try and bring some of the thousands of players they lost back to the game.
Nope.