Arguably, human beings, or really any host organism, are the eggs that the hive and all its constituent elements are the elaborate fertilization delivery system for. The Queen, the ovomorph, and the facehugger are all just nested layers for their central packet of genetic material. Once that material enters the host organism, our bodies provide it with additional genetic material and food to nurture the new resultant organism and next generation in the line is born.
Conversely, you could just say that the Hive reproduces "in the normal way".