yeah, agreed - superbowl ad prices are beyond absurd - i doubt they'd spend the money.
seeing that picture again reminds me how underwhelming the designs are. i don't feel like theres anything unique about it - that suit specifically could have very easily been in lord of the rings - it just looks like a ogre with medieval-inspired armor. i don't think its a total loss though - if they get good actors inside the suits, that can make all the difference. man, i wish kph was still around. no one brought characters to life like him.