Yup, I agree ; unless it shows major improvements on the sculpt / paint, this price isn't relevant for a fully ABS figure.
As a matter of fact, the 2007 / 22 inches Big Chap you're talking about still sells around 50-60$ on the occasion market if you have a sharp eye.
And since it's still a great alternative in this range of huge posable figures, I guess the former Big Chap will be a valuable opponent to the new Big Chap they're going to release.
NECA vs NECA. Irony of fate
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