China might help this film generate the next sequel but fox's confidence changing positions from august right to the front line of box office guaranteed films, has cost it somewhat deerly, theres nothing coming out in august, thats why they selected that month to rerelease T2 in 3D , does this prove fox really dont know what there doing ?
Look, Some are the Alien films are bad, like just bad, Alien Resurrection, Alien 3 ( yes fans like it but, you know to the general audience, its bad) Aliens Vs. Predator Requiem, Prometheus was an inquisitive film but theres some stupid moments in that movie.
The point now, is prehaps fox need to stick with it, take the good with the bad rebuild the brand recognition
you can't expect people around the world to flock to see a film with a partially bad reputation of films within
the franchise.
This is fox's fault, they approved Avp over Alien 5, they greenlighted Avp R & tempered with the director's vision of Alien 3. Consider these films, Batman Begins 374 million, The Dark Night 1 billion and those batman films came off a couple bad sequels, but got there box office numbers up eventually.
The box office question is how do fox lure the other audience members who were not attracted this time around, who didn't see interest in this film ? Prometheus proved that curiosity is a key, where as showing too much for Alien Covenant's sake may not be.
