red band trailers only have a limited reach due to age restrictions and movie ratings in theaters. its RARE that i ever see a red band trailer in the actual theater. green band trailers are universally marketed without worry of the wrong audience of seeing it... so hence, my original point, trailer needs to be attached to actual films ASAP. not everyone lives on the web like a lot of us seem to. most older folks arent going to spend a ton of time on the interwebs hunting down trailers. theyll catch the preview when its attached to a movie and go "oh, look at that... a new Alien film. i had no idea they were making one!"