It seem like an interesting idea, though as someone who never pre-orders games anyway, I'll give it a miss.
I wonder if Creative Assembly are planning any other downloadable content for ALIEN: Isolation, maybe a level based in Fury 161?
By the way, I'm glad that players will be able to use the original motion sensor seen in the movie, but I don't like the fact that it has a visible screen on that tracks the movement of the Alien like the motion tracker.