That's valid, but arguably they should have just dropped the nonesense elements that were killing the line, IE comic-booky over the top Herk Mondo-esque junk, immature stories, cheap art, etc. Instead of enshrining everything that was wrong with A/v/P comics in the late 90s, they should have taken that opportunity to reboot them in a different direction.
But that was 15 years ago and runs the risk of derailing too far off topic.
Arguably, 2009/10 was a similar failed reboot because it was too tied to 20 year old continuity and the tone just didn't fit the scope of the story they were trying to tell, especially with TWW. If anything needed a darker tone and more sense of grand scale, it was TWW.
Hopefully they get it right this time, because if they don't we'll probably be waiting another few years after the Prometheus sequel for anything more. I'd like more comics between now and, say, 2017.