I refuse to believe that if a studio can't make a profit off a film making 3X it's budget that they'd even both financing the project to begin with. Since Civil War was mention, if you go back to MCU Phase 1, both First Avenger & Thor were treated as success. Thor made 3X it's budget & First Avenger made less than 2.5X it's budget. Marketing costs generally go unreported, but for marquee films such as Civil War, or Batman vs. Superman, a combined budget & marketing cost of $400 mil is likely. Despite that, if you or anyone is suggesting Civil War isn't a success at ~$1.2 bil, you're crazy. Beyond that, said films surely cleaned up on home video.
Anyways, Covenant earned $2.17 mil on Weds for a total of $45.04 mil. Tuesday is almost always the weekday highpoint.