Quote from: ELDERCLANLEADER on Apr 06, 2018, 03:36:32 PM
If this was the case it would be a very clever unique marketing strategy on their behalf.
I like your effort to be positive thru all this but it's not the case.
I've been hard on Black but I'll give him the benefit of doubt here that Black had something decently original written and it went thru executive/big- wig- hell.
This had the making of a Solo-"hero" film, in which a "hero" was thrust into something they thought was small scale and the trail of evidence led them to find out a gov't conspiracy. The rumor is the script started with a "Mercury Rising" sort of feel and has ended up full blown circus. (I'm hearing Mercury Rising meets Independence Day)
So instead of the slow burn/reveal/lead up to the conspiracy... the big-wigs wanted "more" Candy/Toy-store style stuff (preds in pants-lol).
Well that didn't test so well in pre-screen (ironic) and Black was allowed to go back and scale some things down. Which as I stated in here will change HOW/WHEN they market. Well it did just that. They had a marketing plan....the re-shoots happened and the HOW/WHEN changed.
This thing is now convoluted at best.
I will say that this is a direct result of the day in age we are in. Black had an "original" script. The big wigs took it, dumped it to their R&D and Analytics dept. They crunched numbers applied their magic potions and said that the best bang for the buck would be to do "ABC" and the script changed.
Keep in mind that those departments exist and impact every movie that get's made. They look at what is currently being consumed in the genre ala video games, literature (comic book, novels etc). They are seeing a fan base (Alien/Pred) "consume" these sorts of far-fetched "Toy Store" concepts and are applying it to original scripts.
Honestly Black would've been better off working it thru Netflix, as much as it's joked about here.