So much doom and gloom here...
Why are people assuming the franchise is dead if it doesn't make a lot of money or just breaks even? (even loses a bit, worst case scenario which I don't see happening) Ridley Scott is intent on finishing this and he has a lot of say in what movies get made at 20th Century Fox. The only thing in question now would be all the multiple movies he wants to complete...They may now force him to just do one Alien movie between Covenant and Alien '79 to tie it all up and be done with that project. They will likely have Ridley Scott make it appeal more to the mass audience and there will likely be some compromises. Then in a few years time, I am sure some new director/screenwriter will propose a new direction to the franchise that appeals to Fox and they will be at it again. Saying "death of a franchise" over a movie doing less than ideal, but not terrible, and probably breaking even and making a little profit when its all said and done is a bit hyperbolic in my opinion.
Any update to WW numbers over the weekend?