Generally I tire of Lindelof and the Abrams gang very, very fast, or have in the past, but I don't see anything wrong with what he's saying he did. From what we have here I think they were on the right track with the rewrite. We really didn't need more of the same schtick from the franchise presented in the same way. So, good on them. I've seen a lot of those Abrams guys do better work when the work is either a) self-contained, like a film or a comic or b) carefully constructed, as this appears to be, as opposed to letting all the crap ooze out in viral marketing. While there has been ancillary viral work here, it has not been where the bulk of the concept has ended up, as happened in crap like Drew Goddard's Cloverfield. So thus far I'm happy.