We can laugh all we want at Avatar....but the film tapped into something that kept people coming back. I think the story of Avatar is like everyone said, done to death a million times before, nothing special, and there were HUGE plot holes (namely how did they cross breed human DNA with a N'avi and get a body without a soul?)...but what Avatar got right was the spiritual connection the N'avi had with their planet. It was incredible to watch those scenes apart from the actual plot of the film. The N'avi culture got me back into the theater 2 more times after I had initially seen it. Maybe that makes me stupid, naive, whatever, but it touched me. I'm so uncool.