Don't much care for the backstory on the characters, but backstory/origins on WY (and perhaps hints about just how much the company knows) is something that has intrigued me for a long time. Wish it wasn't a generic kidnapping plot (or so it seems) but I'm in just for the tidbits on the company and the corporate espionage.
Still bummed that this isn't a Shaw/David but at least that means that that story remains open to being told in a more visual form (if not a film, perhaps a comic/graphic novel).