Something is brewing on Instagram...

[Frosty Venom]

It's coming.

Boy oh boy oh boy oh boy

[Necronomicon II]

It's coming.

https://media.giphy.com/media/oC8saqOJmrz4k/giphy.gif

[Perfect-Organism]

It's coming.

Seriously???  Will it be announced at Super Bowl??   

[Nukiemorph]

I'd be reeeeeeally surprised if Fox sunk enough money into this franchise for a Super Bowl ad.

[Perfect-Organism]

Aaaaand.... nope.

[SM]

Super Bowl ads cost $5m for 30 seconds...

[Frosty Venom]

It's weird how there has been no mention of read.watch.play in awhile and they're just putting random stuff up on the instagram/twitter/facebook.

[Corporal Hicks]

It was never going to come at Super Bowl, I'm afraid. As above, those things cost a bomb.

[SM]

It's weird how there has been no mention of read.watch.play in awhile and they're just putting random stuff up on the instagram/twitter/facebook.

Can you blame them?

[Frosty Venom]

Do you think the backlash of the announcement of Alien Blackout made them alter the way they rolled this out? If so do you think the backlash is reason enough to do so to this extent?

Personally, I do not.

[SM]

They are taking heed of the reaction and will act accordingly when they're ready.

[The Old One]

It was never going to come at Super Bowl, I'm afraid. As above, those things cost a bomb.

The longer people wait, the higher a tier they'll expect though.

[Corporal Hicks]

People need to take responsibility for their own expectations.

[Local Trouble]

I've never taken responsibility for anything in my life.

[Voodoo Magic]

I've never taken responsibility for anything in my life.

A statement that would give poor Dr. Phil a brain aneurysm.