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Alien Covenant Stalks the US Box Office with $36 Million

After Alien Covenant was predicted to earn over $40 million at the domestic box office this weekend, the latest box office figures are just in. Alien Covenant still entered the charts at number one but its takings were slightly lower with $36 million. On Friday, it opened with $15.3 million in 3716 theatres including $4.2 million from Thursday night previews with $36 million for the entire weekend. In comparison, Prometheus opened back in 2012 with $51 million in its opening weekend so we have a $15 million drop.

This is to be expected unfortunately – Prometheus was pretty hyped as Ridley Scott’s return to science-fiction. Going back even further, AvP Requiem opened with $10 million over Christmas while Paul Anderson’s AvP opened with $38 million. Unlike Prometheus, Alien: Covenant hasn’t been released in 3D and it hasn’t opened in many IMAX screens in America (with most of them still occupied by Guardians of the Galaxy 2) so that causes a drop in revenue when compared to Prometheus.

 Alien Covenant Stalks the US Box Office with  Million

Alien Covenant made $36 million in its opening weekend domestically.

Last weekend, Alien Covenant took $42 million in 34 countries overseas and made another $30.3 million this weekend when it opened in a further 52 new countries giving it a foreign gross so far of $81.8 million. That combined with the domestic takings and we have a worldwide gross of $117.8 million. The good news is it has made more revenue than its $97 million budget and it still has yet to be released in China (June 16th) and Japan (September 15th) which are two heavy hitters when it comes to movies.

So where do you think the final box office gross will end up? Prometheus made $403 million so it’s safe to say Alien Covenant won’t reach those heights but it will surely do better than AvP Requiem’s $128 million and AvP’s $172 million. But then again, both AvP’s were made pretty cheaply compared to it (around $60 million and $40 million respectively).

Alien Covenant still received positive reviews from critics with a Fresh rating of 73% on Rotten Tomatoes and it should continue to perform well over Memorial Day weekend though next weekend also sees the release of Baywatch and Pirates of the Caribbean: Dead Men Tell No Tales.

Keep a close eye on Alien vs. Predator Galaxy for the latest on Alien: Covenant! You can follow us on FacebookTwitter and Instagram to get the latest on your social media walls. You can also join in with fellow Alien fans on our forums!



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  1. D. Compton Ambrose
    The chinese market is bigger now than it was back in 2012. Covenant will end up with $50-60 million.

    I hope. It's got a good start but Prometheus was 3D and it wasn't butchered by censorship as Covenant. Besides Transformers will slaughter all next week.


    Quote
    And here we are, yet again, with a somewhat disappointing genre offering hoping against hope that China will pull them out of the fire. Ridley Scott's Alien: Covenant opened with a pretty decent $11.2 million yesterday, including online ticketing fees and including $750,000 from midnight previews. The 20th Century Fox release, which cost a fiscally reasonable $97m (Prometheus cost $130m in 2012), sputtered out pretty quickly in North America, earning $36m over its debut weekend and just $72m as it enters its fifth weekend with a likely under-$1m Fri-Sun frame. That's lower than what the original Alien made ($78m) way back in 1979.

    The picture has done a little better overseas, with (including yesterday's China launch) $122 million thus far for a current $194m worldwide total not including whatever it made overseas between Monday and Thursday. So, yeah, it's probably over $200m worldwide and may be at around $215-$220m by Sunday. It won't come anywhere near the $405m earned by Prometheus five years ago. An over/under $250m worldwide cume for an R-rated horror movie is nothing to snark at, even if Fox was arguably hoping for something better. This is a longer conversation for another day, but I still maintain that Prometheus: Covenant (or just Covenant) would have been a better sell.

    Alien is a franchise that has been around but hasn't been a huge deal since Aliens in 1986. Sure, it's still the biggest horror franchise of all time with $1.454 billion worldwide over eight movies (yes, counting the Alien vs. Predator films), but this isn't a great result and I imagine some hard questions will be asked about where the franchise goes next, or if it goes anywhere at all. I say this a lot, but it is entirely okay to allow one of these old-school franchises to die a natural death just because the time has come. But I digress.

    We're probably looking at a $30 million opening weekend in China. There aren't a ton of options for Chinese horror fans, which partially explains why Resident Evil: The Final Chapter and The Mummy relatively broke out. But the film is heavily edited, with much of the violence/gore removed, and audiences aren't thrilled about that. At this juncture, a $60m total would be a gift, especially with Transformers: The Last Knight set to make $60m in its first minute in China (slight exaggeration) next week. Alien: Covenant is not a flop, but it's not really a hit either.

    https://www.forbes.com/sites/scottmendelson/2017/06/16/china-box-office-alien-covenant-nabs-11m-friday-tom-cruises-the-mummy-drops-85/#2ed92842764d

    Well then, I guess we're stuck with what's effectively a "Shrodinger's-edition" origin story. Perhaps for the best. The debate will continue and the franchise still maintains (somewhat of) a semblance of the original's genre-defining mysteriousness...
  2. juxtapose
    . .from what i heard. .prom was even more butchered. .the scenes suffering the most was the medpod scene. .the end scene with the engineer versus the ovegrown facehugger, the fifield monster attack..the milburn and fifield misadventure with the spacecobra/hammerpede. .etc.
    . .that was what one chinese memeber said on these board a while back. .before the 19th of may. .but i can't remember in which thread. .?
  3. Ingwar
    The chinese market is bigger now than it was back in 2012. Covenant will end up with $50-60 million.

    I hope. It's got a good start but Prometheus was 3D and it wasn't butchered by censorship as Covenant. Besides Transformers will slaughter all next week.


    Quote
    And here we are, yet again, with a somewhat disappointing genre offering hoping against hope that China will pull them out of the fire. Ridley Scott's Alien: Covenant opened with a pretty decent $11.2 million yesterday, including online ticketing fees and including $750,000 from midnight previews. The 20th Century Fox release, which cost a fiscally reasonable $97m (Prometheus cost $130m in 2012), sputtered out pretty quickly in North America, earning $36m over its debut weekend and just $72m as it enters its fifth weekend with a likely under-$1m Fri-Sun frame. That's lower than what the original Alien made ($78m) way back in 1979.

    The picture has done a little better overseas, with (including yesterday's China launch) $122 million thus far for a current $194m worldwide total not including whatever it made overseas between Monday and Thursday. So, yeah, it's probably over $200m worldwide and may be at around $215-$220m by Sunday. It won't come anywhere near the $405m earned by Prometheus five years ago. An over/under $250m worldwide cume for an R-rated horror movie is nothing to snark at, even if Fox was arguably hoping for something better. This is a longer conversation for another day, but I still maintain that Prometheus: Covenant (or just Covenant) would have been a better sell.

    Alien is a franchise that has been around but hasn't been a huge deal since Aliens in 1986. Sure, it's still the biggest horror franchise of all time with $1.454 billion worldwide over eight movies (yes, counting the Alien vs. Predator films), but this isn't a great result and I imagine some hard questions will be asked about where the franchise goes next, or if it goes anywhere at all. I say this a lot, but it is entirely okay to allow one of these old-school franchises to die a natural death just because the time has come. But I digress.

    We're probably looking at a $30 million opening weekend in China. There aren't a ton of options for Chinese horror fans, which partially explains why Resident Evil: The Final Chapter and The Mummy relatively broke out. But the film is heavily edited, with much of the violence/gore removed, and audiences aren't thrilled about that. At this juncture, a $60m total would be a gift, especially with Transformers: The Last Knight set to make $60m in its first minute in China (slight exaggeration) next week. Alien: Covenant is not a flop, but it's not really a hit either.

    https://www.forbes.com/sites/scottmendelson/2017/06/16/china-box-office-alien-covenant-nabs-11m-friday-tom-cruises-the-mummy-drops-85/#2ed92842764d
  4. Ingwar
    It's quite good. Might even do similar numbers as Prometheus. The only problem with China box office money is that the studio actually gets very little of it. It's not a 50/50 split.

    It's much better that Prometheus in his first week.

    Date(Weeks)                   Gross(M)   Total Gross
    12-09-17 - 12-09-23 (3)   $4.9        $34.0
    12-09-10 - 12-09-16 (2)   $9.3        $29.0
    12-09-03 - 12-09-09 (1)   $15.3      $19.7
    12-08-27 - 12-09-02 (0)   $4.4         $4.4
  5. Ingwar
    $10 milllion in one day. Great news? No. It's bloody great news.

    @juxtapose

    I love Parific Rim. Great movie. It's too bad it didn't do well at box office. Transformers franchise is full of ...
  6. juxtapose
    It's quite good. Might even do similar numbers as Prometheus. The only problem with China box office money is that the studio actually gets very little of it. It's not a 50/50 split.
    . .i know it's like 25 to 30 percent or something like that. .but it saved pacific rim wich has now gotten a sequel in the works. .i would never understand why that movie performed so badly in the states. . I thought it was ten times better than those transformer movies and the beasts was so cool. .same with kong skull island. .considering the cost it underperformed. .but still i thought it was spectacular. .loved the soundtrack as well!. .and it was way better than jurassic world. .in every regard. .yet according to the box office. .it was'nt. .wtf is up with audiences these days?
  7. juxtapose
    i hope if this weekend does well it will have some legs in  china. .so glad it is of to a good start. .i thouight with the cuts it would be lucky if it made 10 mil tops over it's entire run. .now lets hope it's . BIG IN JAPAN!
  8. juxtapose
    the mummy was number one last weekend and it overtook that movie. .so i would say it's done decently so far. .tho this might just be curiosity on it's first day and it might fall heavily tommorrow. .considering the cuts. .but it made something today and i am so happy it did!
  9. juxtapose
    . .thats alreasy more or less the amount it needed to double it's budget. .so horay. .i am just confused with the 4 different figures. .are those different currency's or various estimates?
  10. Robopadna
    @robopadna
    You're right, Covenant is a domestic and overall failure because it's half the amount of Prometheus! But with a budget of $100M, and if it works properly in China and Japan ($ 30M and $ 10M) Fox won't lose money. Still big dissapointing, but not a flop.

    We must stop thinking that the promotional budget is refunded at the box office, it is absolutely false. The promo budget is always based on how much the movie will return in sales outside the BO, which are huge enough for blockbuster.

    If we are talking about the box office then focus on the box office.  The costs are the same.  The promotional budget has nothing to do with the sales outside of the box office.  It is spent before that ever happens (there are other costs like participations, residuals and production costs for digital and physical sales)

    Quote
    Broadcast TV rights (domestic and foreign) are generally very juicy for studios, between $100M and $200M for a blockbuster. And we can't neglect the home entertainment, the franchise Alien has always had an added value in this sector.

    That is absolutely not the case in covenant.  In no terms is this movie a blockbuster.  Suicide Squad pulled in 150 million between foreign and domestic tv rights and then another 130 or so in rentals (there are costs associated with thoseas well, but not terribly high ones)

    That movie was a giant blockbuster (something like 800 ww?). This movie will not even come close to that level of interest or sales.  These numbers are not known (rental/buys can't be known yet) but I expect them to largely be in line with other comps.

    Quote
    And the merchandising for the Alien franchise is obviously less important than others like Star Wars or Marvel.
    Yet the license sells very well, and the adult public always responds commercially to new products.

    Some recent analysis basically shows if you aren't an animated kid film, comic book based movie, or star wars...  your merchandise does nothing in terms of profit.  Sure, Alien will generate more merch money than a movie without any merchandise (moonlight, for example), but it is insignificant.

    Again, we are talking box office and this movie will not break even through that avenue.  It's absolute flop in the domestic market virtually ensures that.  Now there are other avenues a movie can make money, like you said, and other costs associated with them.  It will probably break even through those avenues.

    Overall Fox does not make movies and invest all that money to essentially break even.  They want to actually turn a profit.  They do love this franchise though and keep over valuing it relation to how audiences actually perceive it.

    My guess is that if it even comes close to break even, they will let Ridley finish out the prequel trilogy.
  11. Scorpio
    ^I am sure they all sell pretty well as they keep making the things.

    As for early 90s AvP movie, I heard that the AVP Capcom arcade game was supposedly based on the movie, as it was intended to come out around the same time.
  12. JohnnyChimpo
    Without derailing the thread too much - but its kinda come up in conversation now anyway - does anyone know how well stuff like NECA figures sell?

    I'd love to see a breakdown on which figures sell the best, i.e.; Which movie has the best selling figures, from each individual movie which is the best selling figure etc. I'd be interested to know how the numbers stack up in terms of Alien v Aliens v Alien 3 v Resurrection v Prometheus etc. And then driving down deeper into the numbers, how many people buy an Alien Queen v a figure of Hudson or Bishop or whatever. Finally, it would be interesting to see the best selling Ripley figure (seen as she was ever present in the original movies).
  13. monkeylove

    It's impossible to tell but a film doesn't need to triple its production budget to make a profit. So, on that metric, the article is not proven.

    Let's look at some examples:

    Elysium
    Worldwide gross: 286 million (boxofficemojo.com)
    Reported production budget: 115 million (boxofficemojo.com)
    Profit: 18 million (http://www.hollywoodreporter.com/news/sony-hack-reveals-top-secret-754491)

    According to the IndieWire article, Elysium would've needed 345 million in worldwide gross to make profit. But, it made profit with slightly more than double its production budget

    Monuments Men
    Worldwide gross: 155 million (boxofficemojo.com)
    Reported production budget: 70 million (boxofficemojo.com)
    Profit: 10 million (http://www.hollywoodreporter.com/news/sony-hack-reveals-top-secret-754491)

    This film made about double its production budget and still made profit.

    It really does differ from situation to situation. However, if a film needed triple its production budget, it would mean that barely any of the Alien films after the third one made any profit. Do you really think Fox would've made five more Alien films if that were the case?

    If funds involved investors who want good returns, then the profits might have to be much larger. Otherwise, they might not invest in future films in the franchise.


    Some interesting points are raised here:

    "Steven Spielberg and George Lucas predict film industry 'implosion'"

    https://www.theguardian.com/film/2013/jun/13/steven-spielberg-george-lucas-film-industry

    That is, studios are in competition with each other, needing tent-pole flicks to cover low earnings and even losses for other movies, requiring high profits to cover investors' demands for better returns, and thus relying more on marketing, lots of special effects, and simple story lines to attract international audiences.

    This is probably why expectations were very high for this movie, and why even small profits or a lengthy period through merchandising to earn more might lead to delays, if not cancellation, of future films.
  14. SiL
    Could've been brought down with rewrites. Hill and Giler didn't want the crossover to happen and wouldn't relinquish the rights. John Davis said he spent years trying to get the rights in order.
  15. Corporal Hicks
    The only time I think they ever gave any indication of how well merchandise went was Dark Horse's first AvP, which was the best-selling independent comic of all time when it was released.

    I think they still report comic sales.

    Whoa! Suddenly, the existence of the AvP movies makes some sense to me.

    There was a good decade or so between the two events though.
  16. SiL
    The only time I think they ever gave any indication of how well merchandise went was Dark Horse's first AvP, which was the best-selling independent comic of all time when it was released.
  17. Corporal Hicks
    I'm always curious about those figures but don't think it's ever really talked about. I'd love to know how well the novels and the Audibles do. Seems to sell well enough to warrant more being made on a pretty regular basis.
  18. Stolen
    @robopadna
    You're right, Covenant is a domestic and overall failure because it's half the amount of Prometheus! But with a budget of $100M, and if it works properly in China and Japan ($ 30M and $ 10M) Fox won't lose money. Still big dissapointing, but not a flop.

    We must stop thinking that the promotional budget is refunded at the box office, it is absolutely false. The promo budget is always based on how much the movie will return in sales outside the BO, which are huge enough for blockbuster.

    Broadcast TV rights (domestic and foreign) are generally very juicy for studios, between $100M and $200M for a blockbuster. And we can't neglect the home entertainment, the franchise Alien has always had an added value in this sector.

    And the merchandising for the Alien franchise is obviously less important than others like Star Wars or Marvel.
    Yet the license sells very well, and the adult public always responds commercially to new products.
  19. SM
    The basic formula used to be budget X 3 for a sequel to be considered.  I don't know how true it was then or now, but $300m would be the target for Covenant.

    The $450m figure doesn't have any data to back it up, and there's a tonne of different factors involved - particularly if you consider major parts of the marketing - Last Supper, The Crossing, etc - would have been shot during principal photography and wouldn't have required additional marketing budget to produce.  And that's before you involve Hollywood accounting.
  20. Robopadna
    No way.
    $ 250M would be enough to make it a success!

    The Fox wouldn't lose money with this BO:
    -> 75M$ Domestic
    -> 120M$ Foreign
    -> 40M$ China

    You don't have to take into account the promo budget, this one is refunded by the extras (domestic and foreign home Entertainment, domestic vod, domestic pay tv, domestic network tv, foreign pay tv) 
    Home Entertainment +/- 100M$
    Pay TV (Vod+Network) +/- 150M$
    And the Alien franchise is a huge business, so a significant merchandise revenue. And relaunch all sales of previous episodes!

    Ok this is entirely wrong.

    I feel like people are retreading the same incorrect information time and time again. Those numbers you are putting down are absolutely wild guesses that don't have much basis in the reality of covenant.

    Alien merchandise in absolutely not a big deal in terms of revenue. Hardly any franchise merchandise is outside of children's movies Star Wars and comics.  Aliens isn't even a blip on the merchandise radar. It's a hard r series it virtually can't have a merch presence.

    It does have ways to make money. But it won't be profitable from the box office. Probably a ways off considering it's absolute flop in the domestic market.

    Overall it may pull even. But fox isn't investing hundreds of millions to just about pull even (and lose money when discussing inflation).
  21. 900SL
    I would have thought $320M would be getting close to breaking even. Working on a 50% o/all return to the Studio on a production marketing & distribution cost of $160M
  22. juxtapose
    To be fair...Prometheus did not have nearly as much competition...Covenant was dropped into a sea of other major releases...plus covenant had a significantly bigger age restriction,...where as Prometheus was sold as a sci-fi...covenant was more of a horror flick...add to that no 3D and how lately it seems that only either Superhero or Disney and Dreamworks animations count...if Prom was released now in this current climate it would not have made 402 mil...no way...we must also bear in mind that maybe the new generation of audiences are not even familiar with the original movies...let alone care about them..sad state of affairs...us fans might be a dying breed....i hope not..
  23. Kane's other son
    The economics of franchise pictures are more complex than that (and no movie needs to earn 4 times its budget to break even).

    You have to take into account the boost they provide to the brand: Rentals of older movies in the franchise, merchandising sales and deals, etc. The original Alien is still a huge seller because the franchise is kept alive and relevant by newer movies, for example.

    Covenant is definitely a huge disappointment, ending up with just over half the gross of Prometheus, but don't be so quick to write the franchise off. There will be huge re-adjustments for sure, though. Expect to hear more later in the year.
  24. juxtapose
    in 2016 their was this word they invented. .sequelitis. .like a disease that are attached to sequels. .i kept reading articles about new releases and i am a little facinated by the numbers. .a good example of a movie that suffered from that was ninja turtles: out of the shadows. .first movie was aparently not great, but it was a reboot and everyone wanted to go watch it. .few were impressed, but it was a box office success. .then came the sequel. .it got a better critical reception and was a way better movie in every regard. .yet audiences was so put of by the first movie that they never bothered to watch the sequel. .  It did not even double it's budget and their is no current plans for a sequel. .i think covenant might have a slight case of sequalites. .not everyone loved prom like i did or most people on here did. .it might have effected covenants BO performance. .just a theory?
  25. bb-15
    It's definitely getting somewhere.

    It will stop here. Nothing will change till Chinese and Japanese releases. China is an enigma. It might be between 20 to 50 millions or maybe even more. Hard to say. Japan probably 15-20. Covenant will reach 220+.
    One publication sad the Covenant needs up to $450m to break even. I wonder what the minimum it needs is.

    Elijah; it's hard for me to believe that a movie has to make 4.5 times its production budget to break even.
    If this was true, then most big budget Hollywood films should be money losers where some might earn a little profit years later after video/streaming.
    - Using the 4.5 times its production budget formula just to break even, the first two new Star Trek movies were flops. Why would Paramount make a sequel to "Star Trek" (2009) if it lost hundreds of millions of dollars?
    - Same with "Prometheus". Why would Fox do a sequel if that was a money loser?
    - Look at Disney / Marvel. Using this 4.5 production budget formula; the first two Iron Man movies were flops.

    ** Yet the studios keep making sequels to movies which have box office about 3 times the production budget.
    - What is going on with these 4.5 times production budget estimates?
    Imo one thing has to do with notorious Hollywood accounting.
    - Basically the studios set up shell companies to produce a movie and this company takes a loss while the studio gets the money.
    Then the studio company can claim a loss to pay lower fees, But in reality the studio is making money. 

    - From Wikipedia about Hollywood accounting;

    Quote
    Expenditures can be inflated to reduce or eliminate the reported profit of the project, thereby reducing the amount which the corporation must pay in royalties or other profit-sharing agreements, as these are based on the net profit...

    A WB receipt was leaked online, showing that the hugely successful movie Harry Potter and the Order of the Phoenix ended up with a $167 million loss on paper.[22] This is especially unusual, given that, without inflation adjustment, the Harry Potter film series is the second highest-grossing film series of all time...
    https://en.m.wikipedia.org/wiki/Hollywood_accounting

    * Imo one measure of box office success of a movie is whether the studio makes an immediate sequel.
    "Star Trek" (2009) was a hit which led to "Star Trek Into Darkness". That was a hit which led to "Star Trek Beyond".
    But "Star Trek Beyond" was clearly a flop because it did not make 2 x its production budget in theaters.
    - Same with "Iron Man". It was a hit which led to "Iron Man 2" which also was a hit.

    * Successful films in theaters (which get sequels) keep coming back to movies which have box office about 3+ times the production budget.
    - This is the problem with "Covenant". It will probably crawl above 2x its production budget but it needed to be over $300 million to be a clear box office winner.

    ;)
  26. Stolen
    No way.
    $ 250M would be enough to make it a success!

    The Fox wouldn't lose money with this BO:
    -> 75M$ Domestic
    -> 120M$ Foreign
    -> 40M$ China

    You don't have to take into account the promo budget, this one is refunded by the extras (domestic and foreign home Entertainment, domestic vod, domestic pay tv, domestic network tv, foreign pay tv) 
    Home Entertainment +/- 100M$
    Pay TV (Vod+Network) +/- 150M$
    And the Alien franchise is a huge business, so a significant merchandise revenue. And relaunch all sales of previous episodes!
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