I think this is the kind of film that will clean up on home video front. I think it could gross another $200 million on DVD & bluray worldwide, maybe more. Especially with an extended sequence edition. I say theatrical gross would hit $350 million, plus another $200 million on bluray, TV rights plus cable rights, total : $600 million (not counting the merchandising). If they keep the marketing cost low, this movie can make a tidy profit at the end.
PS: What kind of things the big studios spend on marketing? Jesus, does it cost them $150 million to print one-sheet posters? To book the movie stars on Jay Leno? Tell me! They should just scrap this marketing spending altogether!
PROMETHEUS is banned in China because it promotes alternate religious thinking. Seriously?
They were also considering banning MIB 3 because time travel is a dangerous idea. But as it turned out, MIB3 is allowed to be screened in China and gross an excellent $75 million so far. Also, TRANSFORMERS 3, a science fiction about space faring giant beings grossed $145 million in that country. I think Fox should push for PROMETHEUS to be released in China where the space program has become a recent technological milestone for the people there.