I really don't like the idea pre-order, but hell things are sure looking good. But well even ACM did before its release.Why you do not like the idea of pre-order? Is it general or this particular one?
IMO it is a good tool if used right like for example offering free incentives or dlc content which can be purchased on launch day by those who have not pre-ordered. Also some retailers guarantee to charge the cheapest price they offered between a placed pre-order and a launch day or they charge only on the shipping day. The worst thing about it is if exclusive content cannot be obtained any other way.
General but you can use ACM as an example. People preordered a game based on footage that wasn't in the final game. Its false advertisement, gaming companies making fool of consumers. Many games look better on E3 than in the final product, and considering how expensive games have become its bullshit. I don't like being deceived. I don't trust them.
Also the exclusive content aka pay to get content, not a fan, leads to microtransactions and the pay to win multiplayers. I'm old school, I like a full game with stuff that can be obtained by playing it, by earning it, instead of getting half of one and having to pay for the rest over the course of a season pass, in some games people can just pay to get an advantage in a match. Takes out a big part of the enjoyment I have in playing.