With the recent box office failure of THE PREDATOR, a couple of posters pointed out maybe this is an esoteric franchise and Shane Black should've consulted market research first.
Now hold the Bill Hicks jokes, marketing is basically purely numbers. How many willing buyers do you have to come to your market? Or it's like a fisherman who goes to a lake, knowing in advance, there are no fish to be had- only to be told "you're not a good fisherman if you didn't catch anything".
A free programme by search engine google called "google trends" can show you whether the world is waiting for another ALIEN, PREDATOR or in my case ALIEN VS PREDATOR. The results for AVP between when google started in 2004-present day are depressing.https://trends.google.com/trends/explore?date=all&geo=US&q=alien%20vs%20predator
The peak of interest was August 2004 at 100% (AVP movie 2004)
December 2007 at 34% (AVP-R movie)
February 2010 at 33% (ALIENS VS PREDATOR- 2010 videogame)
Before tapering off at a mere 6% in September 2018.
That said look here (this is relative to interest for the past 30 days).https://trends.google.com/trends/explore?date=today%201-m&geo=US&q=alien%20vs%20predator
So is it a case of an epic kick-ass movie would peak interest again or are studios just playing it safe that the above spikes in interest were just catching some dollar while experiencing the laws of diminishing returns?
Oh and here is one for "PREDATOR movie"https://trends.google.com/trends/explore?date=all&geo=US&q=predator%20movie
AVP strikes again at August 2004.