I think they should have jumped on this “Universe”band wagon the studios have going on.
Subtitle the movies with something like “Alien Galaxy” like they tried to do with the Dark Universe in the mummy. Then you can play around in that sandbox as much as you like, shoot off into different things. It’s pretty clear now that the studio messed up ( or didn’t have) the plan with the naming, renaming and changing plot lines.
Then you can dump the Alien tag and people know what it is. It’s pretty clear they went for the $$$ with the rebrand and failed. By the sounds of it they are about to do it again.
I mentioned something similar before, a Weyland-Yutani movie universe.
It could be perfect. They dabble in exploration, science and military. Ideal for horror, thriller or action. Or a mix.
Give them proper titles and appropriate marketing so people better know what to expect.
Ridley Scott could continue making movies that focus on creation (Engineers) and AI (androids).
Let Craig Zahler (Bone Tomahawk, Brawl In CB 99) do a brutal thriller under the banner of Alien
Give Blomkamp a chance to create an action-filled Aliens 2 to satisfy the thirst of action fans.