Let me put it this way, I m not interested in Franco, more in Branson. If Branson is poorly written, then Franco's presence in this movie and his performance, no matter if good or bad, are utterly insignificant. So, stop with the promotion of actors and begin to promote the characters because thats the "product" we as "consumers" are interested in.
P.S. For this reason alone I cant understand why promoting an actor whose character only has a minor/cameo role???