Too easy. And David was the bad guy in Prometheus.(to the general public) So thats wat people expect.
He's not a typical bad guy, though. If you look at the other human villains of the series, their motivations are pretty clear. However, with David you don't know. Like the question if he has consciousness that Ridley mentioned.
Well, yes. Basically this. For most of 'PROMETHEUS' running time, David 8's actions were carried out under the instructions of Weyland. It will be interesting to see how this machine interprets 'freedom' now that it has. After all, Weyland assuredly states that David has no soul.
Can a machine capable of more than follow instructions truly understand what Freedom actually means?
This will be a very interesting movie. No doubt Sir Scott is out to investigate what it means to be a free thinking Human Being vs Intelligent Machine with an agenda. Too awesome.
As for the book itself, 96 pages may seem a little light - but for a lavish full colour production that's being offered any more will drive the cost up. Call it a 'Collectors Edition' if you like. It's just marketing hype. Titan will want to sell boatloads of the book. Nonetheless, I'm still looking forward to adding this to my library. I just wish publisher's would stop badging print copies with such superfluous content across covers like this.
Given time, almost anything officially released in print form becomes a Collector's item.