@ C. Hicks: Contacting Fox was handled by my IP Consultant. I really don't know who he corresponded with.
@ P. Organism: Originally, the book was to be titled: 'HIDEOUS PLASTIC: 1979 Kenner ALIEN Action Figure' but my IP consultant didn't like the use of the words 'ALIEN' and 'Kenner' in the subtitle. So I pitched the alternate subtitle 'In stores everyone can hear you scream.' at him and he was totally supportive of that. Titles are not copyrightable (It turns out they do not carry adequate literary content) but the use of trademarked content in the title could cause me issues.
While the subtitle does bare resemblance to the 'ALIEN' tagline, 'In space no one can hear you scream', it's altered to mean something completely different and outside the original meaning Fox used to promote the movie. The fact that the subtitle also serves as a parody assists greatly in keeping it within the bounds of copyright law(s).
That's my understanding of how it all works; and the laws do differ from one country to the next. I'm not a Trademark Attorney - fortunately, I do know someone who is.
@ Le C: Thank you for your support. ...oh, and thank you for making the soundtrack to the launch video. That sure made a difference! (Ironically, the name of the piece Le Celticant composed for the video is called 'Perfect Organism'. lol.)
Actually, now that I think about it, drop a link to your music page here. You should share yer stuff.
-Windebieste.