......Really, it is a cool, FUN idea.
Marketing that works is not lame.....i would be shaking in my boots but it would be out of this world to play in that.
When the AVP movie was announced to be released in 2004 i made a couple of closed Foam core, Latex shell Alien eggs for the foyer of the cinema were i work with a sign reading "Opening soon!!!".
They were a hit with the crowds.
Don't knock fun marketing because you don't like it.