Personally, I love the cover design. It's really stylized, in my opinion, and way better than any of the previous covers we've seen. Using the alien's profile, rather than its whole body, is a nice approach, especially if anyone picks up this game and is not too familiar with how the aliens actually look. (There are people who have no clue, believe it or not. I've met them.) Also, seeing the colonial marines on the cover is essential, in my opinion; the cover needs to illustrate in some way WHO the colonial marines are, who you'll be playing in the game. Gearbox wants players to feel like a badass marine, not like an alien, so having just an alien or plain text on the cover wouldn't really communicate the game, if you ask me.