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Author Topic: Sega's AvP Marketing Strategy  (Read 2410 times)

Darkness
Jan 14, 2010, 07:20:12 PM
Topic on: Jan 14, 2010, 07:20:12 PM

There’s another Aliens vs Predator preview on MCV which details Sega’s marketing strategy for AvP. Presumably, this information applies to the UK but I’m guessing Sega will do something similar in the US too.

Aliens vs Predator will be inescapable as Sega launches a full assault on retail to entice fans and newcomers in the run-up to the game’s release.

  • There will be a three-week TV campaign with ads appearing across a range of terrestrial and satellite channels, including a dedicated promotional weekend supported by Aliens vs Predator.
  • A two-month cinema campaign will see 30-second ads shown before leading blockbuster movies.
  • –Online ads will target specialist and lifestyle websites, with high impact site takeovers and launch zones arranged for key destinations. This will take a dual-phase approach, first promoting the demo and then the game’s release.
  • A broad print campaign will see both ads and editorial appear in a range of specialist and lifestyle publications. This has been supported by an intensive 12-month PR campaign, which has secured eight front covers for the game.
  • Aliens Vs Predator was showcased at the Eurogamer Expo based around a multiplayer event exclusive to the UK, while both single and multiplayer modes were available to play at the SFX Weekender.

Sounds like they’ll really be giving AvP maximum exposure in time for its release. Thanks to Ikarop for the news.

Link To Post



Baasje92
Jan 15, 2010, 07:43:34 AM
Reply #1 on: Jan 15, 2010, 07:43:34 AM
sounds like some overload in campaign in the last weeks :P... And if i get it right.. They will release the demo atleast BEFORE the actual release, since allot of people were saying it would be after the release?   :D  


anto
Jan 15, 2010, 08:01:30 AM
Reply #2 on: Jan 15, 2010, 08:01:30 AM
the demo of avp will we b given a release date soon and will there b anything else with the dwnload of the demo lyk avatars or anything etc    ;D  


spinksy
Jan 15, 2010, 08:16:48 AM
Reply #3 on: Jan 15, 2010, 08:16:48 AM
I can't wait to get get avatar costumes of the Pred on my 360   :)  


Baasje92
Jan 15, 2010, 09:30:29 AM
Reply #4 on: Jan 15, 2010, 09:30:29 AM
i hope the demo will be in atleast coming 2 weeks, else i get bored like helllllll


Guest
Jan 15, 2010, 10:34:59 AM
Reply #5 on: Jan 15, 2010, 10:34:59 AM
One place not geting exposure is STEAM


12smil
Jan 15, 2010, 12:23:53 PM
Reply #6 on: Jan 15, 2010, 12:23:53 PM
I hope you get the masks of the Predators from Predator 2 and AVPR in the singel campaign. I heard from a freind of mine that one of the masks was going to have two long metal spikes under its chin that would be awsome.    ;D  


YautjaZer0
Jan 15, 2010, 04:18:01 PM
Reply #7 on: Jan 15, 2010, 04:18:01 PM
I want little big planet alien and predator stuff.   :D  


Fujimaster
Jan 15, 2010, 09:43:47 PM
Reply #8 on: Jan 15, 2010, 09:43:47 PM
This certainly is going to be an four weeks for AvP fans.


Fujimaster
Jan 15, 2010, 09:44:47 PM
Reply #9 on: Jan 15, 2010, 09:44:47 PM
i meant to say exciting four weeks...     ;D  


shinigami
Jan 16, 2010, 11:53:25 PM
Reply #10 on: Jan 16, 2010, 11:53:25 PM
OMG! A Demo? YESSS! I was waiting for it. To test weather my PC will be able to run the game since we are talking about DX11 and my PC has only DX9 and it isn't as fast and powerfull as the present day PCs.    :)  


 

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