I agree with Darkness's first remarks...This movie has a lot against it, and I am not talking about the script or cast or ADI here...the marketing for a movie like this, especially with a controversial first movie, has to be extensive, not a drop here and a drop there...The hype must be built from early one with trailers, screens, etc... throughout the year so that by the time it hits theatres, people, not just the hardcore fans, are motivated to see the movie acknowledging what the movie is about and if they should see it or not...