eh, now that i started to think about it, i can imagine they had an issue with the name for quite some time. what the heck else is there to call it? due to the "franchise" the moniker has to be used. they could use yautja but the average person unfamiliar with the deep canon wouldnt have a clue what that means and it would lose money, it would end up making as much as a january horror flick rather than a blockbuster action film.
