Just to expand and speculate about Bob Chapek "smoking" and "lgb+" policy seemingly being an early indication of Disney's creative direction.
Smoking. This comment comes from "the sound of the south" being refused entry into Disney+ in part due to "racial overtones" and Bob Chapek stating he will pay attention to censorship of adult themes while seemingly aiming for PG-13 or lower. To me he sounds like a PG-13 or nothing and what counts as PG-13 before won't fly now, and that's even before consideration from the M.P.A.A. rating system.
Anyway you have to remember that Disney only bought 20th Century Fox to get distribution rights on Star Wars, while at the same time buying Lucas Film from George Lucas. And that, as well all know, is PG-13 or lower.
Not to mention the media tries to paint "anti-woke culture" critics as a fringe minority in their non-acceptance of lgb+ in light of Star Wars box office returns. I'd argue its moreso the intellectual property- rather than social politics- responsbile for Star Wars success.