They published an article in USA today that was primarily about the PredAlien, complete with several clear pictures online (and seem to be planning something similar in the upcoming Fangoria). Both Sideshow and NECA have released multiple pics of their PredAlien maquette/action figure, and the photo gallery on the official site only contains pics of the PredAlien thus far. And this is all well before the films comes out. It doesn't seem Fox is being shy about marketing their "creation"...