"Lindelof! It's Ridley Scott. How are you doing? Listen, you're clearly the master of all things mysterious and I was wondering if you had any ideas for a viral marketing campaign?"
"Numbers."
"Seriously?"
"Sure! Fans go apeshit for that."
"Well, don't they have to mean something?"
"Just random f**king numbers."
"But people won't actually-"
"Trust me. Remember when I convinced you to say 'Prometheus' wasn't a prequel? This stuff's hype-train gold..."
"Sounds good!"