I don't think it's just a marketing ploy, but it does feel a little arrogant. Perhaps justifiable arrogance, mind you... Have a feeling that the ultra-expensive busts and figures, which sell for hundreds at a time, probably had something to do with this. Fox undoubtedly regards this publication as a 'premium' product and that's why they're asking for a premium-rate price.
Whether or not that eventually translates into a desire for further sales, by lowering the price and removing the added extras, is anyone's guess. Didn't the 'Alien Vault' originally sell for a lot higher than it now does?
I do wonder just how much that special case contributed to the overall price. It's apparently heavy, but I'd guess it could have been 3D printed for a cheaper amount of money.