AvP Galaxy Visits Alien: Earth Wreckage Site Experience at SXSW

While we are mere months away from the release of the first Alien TV series, Alien: Earth has kept us wondering about its look and feel for years. We first reported on Noah Hawley’s series back in 2019 as a pitch, rejected by 20th Century Fox at the time. Now, after the transition to 20th Century Studios, Alien: Earth was greenlit, has been shot, and is just now beginning its major marketing push.

After a series of short teaser trailers, the first major piece of marketing for the series was a large crate sent out to various outlets, including Alien vs. Predator Galaxy. This case was apparently sent to us by the Prodigy Corporation, to examine several items that had been “recovered” from a Weyland-Yutani spaceship wreckage site. This “wreckage site” would be teased within the case itself, with FX saying:

This is just the beginning. The journey continues with a USCSS Maginot Wreckage Site activation at SXSW, where fans can immerse themselves further in the world of FX’s Alien: Earth.

I was hyped when I first heard that Alien: Earth would have an interactive experience at South by Southwest (SXSW) in Austin, TX. Those of you who follow our reporting may have read my piece on our recent visit to Survios, which had an incredible themed space. I noticed the term “activation” in this announcement, which I was unfamiliar with in this context. I found a definition upon searching:

An event activation is a location-based experience, produced by a brand, with the purpose of creating memorable, in-person connections with its target audience. Also called brand activations, these events are often part of an experiential marketing campaign designed to achieve specific business goals. -Bridgewater Studio

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