PlanetAvP movie specialist Gareth Von Kallenbach, has received word from Fox that the press screener for Alien vs Predator will be released on 12th August which means there will be no bad reviews for Fox’s big AvP opening:
“The local PR office confirmed our press screener as 8/12. Usually we screen a film at least 3 days prior to opening in order to have ample time to write reviews. In the industry when a film is screened the night before opening such as with “The Village”, it is seen as the studio not wanting any negative reviews to hamper a large opening so they screen it the night before. Doing so keeps many publications from having the review ready before the crucial Friday and Saturday ticket sales. I hope I am wrong on this, but it is very, very rare that a film that is screened the day before the opening is any good.”
I guess this could be a good thing in that people won’t be swayed by bad reviews at the beginning which happens with every film and The Village seems to have done well at the box office using this approach.