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Sega Blames Gearbox for Aliens Colonial Marines Marketing

Aliens Colonial Marines Sega Blames Gearbox for Aliens Colonial Marines MarketingThe revelations just keep coming out regarding the Aliens Colonial Marines class action lawsuit. We last heard earlier in August that Sega had agreed to pay out $1.25 million over the “mis-advertisement” of 2013’s Aliens Colonial Marines game. This week, Sega has filed court documents saying that Gearbox is just to blame as they are for the marketing of the game. They indicated that they offered Gearbox to be included in the settlement if they contributed $750,000 of their own money. Instead Gearbox filed a motion to throw out the case against them altogether. Regarding the marketing, initially Sega were given “absolute discretion” but were contractually obligated to discuss all marketing activities with Gearbox.

Sega said the E3 2011 demo was created entirely by Gearbox and Gearbox told Sega that the demo was the bar the game should be held to. The documents also reveal that Gearbox CEO Randy Pitchford leaked things about Aliens Colonial Marines numerous times without even talking to Sega. This quote is from an email sent by a member of Sega’s PR team:

“I spoke face to face to [Gearbox’s Steve] Gibson about their persistent panel leaking. Effectively — it’s Randy [Pitchford] doing whatever the fuck he likes. Apparently he did it twice on [Borderlands 2] also, against, against all plans and despite the fact they asked him not to. I think our best result here is that we have no more panel sessions.”

If you also remember, Gearbox stated last month that Sega never gave them any payments in relation to game sales. In response, Sega indicated that they did pay Gearbox millions of dollars in advance royalties in the form of milestone payments. Sega didn’t, however, address the claim that Gearbox “paid millions” of their own money into the game. Stay tuned for the next episode in this neverending saga, folks. The next court hearing will be held October 29th. 

Thanks to Nightlord for the news.



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Comments: 28
  1. Xenoscream

    I agree that Alien Isolaion could be the AAA we have been waiting for
    This highly depends. Some people want more AvP gameplay or true Colonial Marines experience. Not everybody is begging for another Amnesia clone.

    Fair point. Although I wouldn't really call it an Amnesia clone, it's already been established you have weapons, craftables, other enemies, NPCs. I still have to finish that game...
  2. Xenoscream
    AvP 2010 wasn't that bad. Granted it wasn't everything I had hoped for but it did have it's moments.

    I agree that Alien Isolaion could be the AAA we have been waiting for, although I do have some concerns and am trying to keep my expectations in check.
  3. skull-splitter
    Quote
    Sega didn’t, however, address the claim that Gearbox “paid millions” of their own money into the game.

    So why the f**k did it became such a shameless rip-off after all the proud and bold words from, I dunno, Gearbox rather than SEGA?
    Get your act together, Randy.

    Quote
    u people do realise it was SEGA that decided to delete the code, that ruined the game from its original form dont you... or are you so blinded by SEGA's BS as their sheep...

    if Gearbox had been allowed to release the version they were making instead of the version SEGA had changed their minds in wanting for example "Call of Duty" with Xeno's which was clear that fans did not want another CoD game especially since they wanted something more true to what GBX was creating anyway...

    it isn't the first time SEGA has done this sort of under handed bad business decision and it flipped up and slapped em in the face... AvP 2010! remember that... SEGA, they blamed Rebellion for that one too.... but no funny how those companies work great on games when SEGA dont get involved, sure they have had their own mistakes over the years but they more than make up for it...

    You realise AvP '10 was pushed out the door premature to make up for ACM's new delay late 2009? It's called distraction. AvP '10 looked reasonable but played like a 90's shooter (and not the good way of that either).

    Now, SEGA is only to blame for not keeping a short leash on both, both companies (Rebellion and Gearbox) are to blame for putting out mediocre games with all the attention gone to the obviously wrong components of the game.

    But Gearbox... After all the proud words and bold statements they used the money to spark up Borderlands (another midway-overhaul BTW, ring a bell?) and let other companies fix the game for them without any central management or direction, which is something I hold them responsible for, not SEGA.

    Gearbox won't see another dime from me. Rebellion close second. After AvP'99 they released another game that barely passed as tech-demo.
  4. I preordered
    i then purchased and played the game.  is there a check coming in the mail for 60$ or somethin?  lol.    the new alien isolation game looks good.

     :P
  5. PRI. HUDSON
    So much for all the replies to me saying the lawsuit was dead..................

    u people do realise it was SEGA that decided to delete the code, that ruined the game from its original form dont you... or are you so blinded by SEGA's BS as their sheep...

    if Gearbox had been allowed to release the version they were making instead of the version SEGA had changed their minds in wanting for example "Call of Duty" with Xeno's which was clear that fans did not want another CoD game especially since they wanted something more true to what GBX was creating anyway...

    it isn't the first time SEGA has done this sort of under handed bad business decision and it flipped up and slapped em in the face... AvP 2010! remember that... SEGA, they blamed Rebellion for that one too.... but no funny how those companies work great on games when SEGA dont get involved, sure they have had their own mistakes over the years but they more than make up for it...

    Randy, is that you?
  6. Ace781
    u people do realise it was SEGA that decided to delete the code, that ruined the game from its original form dont you... or are you so blinded by SEGA's BS as their sheep...

    if Gearbox had been allowed to release the version they were making instead of the version SEGA had changed their minds in wanting for example "Call of Duty" with Xeno's which was clear that fans did not want another CoD game especially since they wanted something more true to what GBX was creating anyway...

    it isn't the first time SEGA has done this sort of under handed bad business decision and it flipped up and slapped em in the face... AvP 2010! remember that... SEGA, they blamed Rebellion for that one too.... but no funny how those companies work great on games when SEGA dont get involved, sure they have had their own mistakes over the years but they more than make up for it...


  7. Xenoscream
    You know what, good on Sega, they have put in a good faith agreement to get a lot of people their money back whilst it becomes more and more apparent it was Gearbox who was flat out lying about the game to fans and also to Sega itself.

    I just hope Randy get dragged through the dirt for this, he really deserves it!
  8. gabgrave
    http://www.polygon.com/2014/9/3/6102035/sega-gearbox-lawsuit-aliens-colonial-marines
    This is starting to smell.
    Quote
    Gearbox Software studio head Randy Pitchford did "whatever the f**k he likes" when it came to the marketing and promotion of Aliens: Colonial Marines, according to documents filed this week in the class-action lawsuit claiming the game was falsely advertised at trade shows.

    The Sept. 2 filing by Sega of America details the publisher's take on why Gearbox is just as culpable in the case as Sega. The company's attorney writes that despite Gearbox's claims that they weren't involved in marketing, Gearbox participated equally, sometimes overstepping bounds or keeping Sega in the dark about promotional decisions.
    http://kotaku.com/the-legal-battle-over-aliens-colonial-marines-just-got-1630197749
    Has more documents.
  9. The Pred
    Oh really? f**k off,you both failed in making this game. You're just getting pissed of SEGA,because you can't realize how much of a f**king failure and disappointment this game was. God help me if Isolation is bad then you need to stop making games
  10. ikarop
    They are just trying to rightfully switch all the blame on GBX at this point. Developers sometimes do leak information to journalists or fans at events so it's not that rare or unprecedented. Just adds to Randy Pitchford's innate showmanship I guess.

    And how can we possibly have known and not Sega that the E3 2011 demo was mostly outsourced and produced as a cinematic experience (and NOT part of the game). Also just a side note, Matt Powers is the person from Sega who said ACM was NOT outsourced right after the game was released and rumours started to spread.
  11. philiphish
    this is becoming my favorite SHOW, im eagerly hoping for the next EPISODE
    ....really, this sega/gearbox relationship is like a soap-opera
  12. Nightlord
    Quote
    An enclosed proposition document noted that Pitchford is a "respected development celebrity and is guaranteed to be headline material in worldwide press coverage."

    The motion goes on to say that the E3 2011 demo, which many point to as the crux of the misleading advertising, was created entirely by Gearbox.

    Following the presentation, Gearbox officials told Sega officials that the demo was the bar the game should be held to, according to an internal email.

    "During one of my conversations with Gearbox today I verified that the E3 Demo is indeed the bar that we should use to determine where the entire game will be," Matt Powers, senior producer at Sega of America, wrote to a handful of other Sega employees. "That is Gearbox's plan and what they believe in. I just wanted to double-check with them and since I did I figured I would pass that along to you."

    http://www.polygon.com/2014/9/3/6102035/sega-gearbox-lawsuit-aliens-colonial-marines
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